Innovation, productivity, creativity, and, brands are all buzzwords today about business competitiveness, survival and growth. But once you find these gems in your business, how do you protect them? How will you be able to harness these for the long-term sustainable expansion of your businesses? Do these make a difference in recovery in this post-pandemic world?

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There are many myths around IP and IP assets. For example, many ignore IP and IP assets because “you pay attention to IP only if you wish to sue others”, or it’s “only for the big players and MNCs, we are too small for IP”. Find out the truth about such IP myths and how it impacts your company, whether it’s an SME, start-up or large enterprise.

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This session will highlight the connection between innovation with IP and why you need to understand this. It will also cover some key basics on the language of IP that is essential for businesses to know, as well as the implications of not paying attention to IP in your business. Hear it from entrepreneurs and our in-house experts as they share their views.